About a year ago I decided it would be a good idea to start a business. This idea was based on my passion for trail running. It was a million-dollar idea. The plan was to pick people up in my car and take them to one of our many trails; take them for a run and return them home. I mean what could go wrong with a business based on a stranger picking you up at your home, driving you into the middle of nowhere and then guide you into the unknown abyss known as the Mojave Desert. I mean seriously, I can’t understand why I don’t have a fleet of windowless vans driving all over this city crammed with people dying to tempt death. Based on the successful failure of my business I decided I would write a short “how to” on the proper way to fail in business:
1. Possess no knowledge on how to run a business
2. Put zero dollars into advertising
3. Provide a service no one wants
That’s it. It’s quite simple. As you spend another $29.99 on the newest Tony Robbins how to book, remember, I just provided you free of charge, a play book on how to quickly and cheaply fail. Your welcome!
My next idea is to start a blog no one wants to read. Wish me luck.